Sundance Film Fest 2023: Fair Play Sells to Netflix for $20 Million

Phoebe Dynevor and Alden Ehrenreich star in the drama from MRC and Rian Johnson’s T-Street

In a massive deal of $20 million Sundance Fest stand-out Fair Play has sold to Netflix.

It’s the first whopper deal to come from a sales title and one that begat a bidding war when it premiered Saturday. Searchlight, Lionsgate, Neon were among those in the running with the final price tag in the $20 million range. Netflix had no comment on the financial aspects of the deal.

The feature debut from Chloe Dumont, Play follows Emily (Phoebe Dynevor) and Luke (Alden Ehrenreich), a newly engaged couple who work at a high-powered New York finance company, whose relationship is thrown into disarray when Emily gets promoted ahead of Luke. The movie is Domont’s feature film debut after making a name for herself directing shorts and television episodes of such shows Billions, Suits and Ballers.

It’s the first film to come out of the deal that T-Street’s Rian Johnson and Ram Bergman made with MRC to hatch vehicles with emerging talent. MRC handled the sale on behalf of the filmmaker.

Other deals are still in the work at the festival.

Midnight Dreams, the dark Jonathan Majors drama, is said to have multiple offers, as does John Carney’s musical drama, Flora and Son.