Reel/Real Imact: Three Billboards and March for Our Lives

As thousands of students have rallied together for Saturday’s March for Our Lives to protest anti-gun violence following the Parkland, Florida school shooting last month, protestors again enlisted help from the Oscar-winning film Three Billboards Outside Ebing, Missouri.

In the film, a mother (played by Best Actress Oscar winner Frances McDormand) uses large signs to berate police for failing to catch her daughter’s killer.

Calling out the NRA and politicians, multiple Billboards-inspired campaigns were spotted throughout the streets of cities’ rallies including those in Washington D.C. and London.

Like the signage in the Martin McDonagh film, with black text on a red background, some Billboards-inspired signs read, “To gun violence, we can’t respond with silence,” “We want a shot at our future, not to be shot,” “Gun violence kills 32 people a day. Not just a school issue, it’s an epidemic” and “We will be the change, because you couldn’t be.”

Other signs called out Paul Ryan and Marco Rubio: “17 dead in Parkland and still not assault weapon ban? How come, Paul Ryan?” and “49 dead at Pulse nightclub and still no universal background checks. How come Marco Rubio?”

Soon after the Parkland, Fla. shooting, an online activist group organized a Three Billboards-inspired campaign outside Marco Rubio’s office in Doral, Florida and in downtown Miami and Little Havana. “Slaughtered in school,” “And still no gun control?,” “How come, Marco Rubio?” read the message, sprawled across the three mobile billboards.

Rubio has received backlash for his alliance with the NRA, having reportedly received $3.3 million in contributions from the National Rifle Association as of October 2017.

Three Billboards-inspired protest was also staged after the Grenfell Tower apartment fire in London and in Hollywood, after the sexual harassment and assault accusations made against public figures.