In the minute-long video created by Ryan Reynolds’ marketing agency Maximum Effort and shared to social media Thursday, the 61-year-old Law & Order: Organized Crime actor promotes the Peloton App.

Timed to National Nude Day on July 14, a seemingly naked Meloni can be seen doing an assortment of different exercises, all while covered with appropriately placed pixelation.

“Apparently, some people think the way I work out is strange,” the star says in the footage. “Honestly, I don’t get it.” He then quips, “Me, I don’t think using the Peloton app is strange at all.”

At the end of the ad, Steve Zirnkilton, known for narrating all of the series in NBC’s Law & Order franchise, tells viewers in voiceover, “In the Peloton community, users are represented by two separate yet equally motivated groups: those who wear pants, and Christopher Meloni.”

In May, Meloni told People that he doesn’t feel need to wear clothes while he exercises at home: “I work out naked. It’s my gym.”