Hollywood 2019: Apple Unveils Its Streaming TV Service

Apple unveiled today its plans for streaming TV service.

Sharing the stage with Spielberg,  and stars Jennifer Aniston, Reese Witherspoon, Jason Momoa, and Alfre Woodard, Apple CEO Tim Cook announced Apple TV+, the company’s new subscription platform for original TV programming, slated to launch this fall in more than 100 countries.

“TV is more than just entertainment, it’s cultural,” Cook said Monday at a presentation at the company’s headquarters in Cupertino, California. “TV at its best enriches our lives and we can share it with people we love.”

There were no details on how much the new subscription service will cost, or when exactly it will launch, but heavy on star power.

Spielberg touted the revival of his “Amazing Stories” anthology.

Jennifer Aniston, Reese Witherspoon, and Steve Carell teased their new drama “The Morning Show,” which they promised would take viewers “behind closed doors of morning TV.”