Due March 19 on Rizzoli, the book will feature vintage-inspired outfits styled by Andrew Mukamal and shot by iconic fashion photographer Craig McDean.
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The Barbie marketing machine marches on. Despite the $1.4 billion blockbuster‘s hundreds of fashion, beauty and decor collaborations, and the whirlwind pink-powered press tour followed by designer devotees, there’s somehow still more to see from Greta Gerwig’s film.
Barbie star and producer Margot Robbie and her stylist, Andrew Mukamal, dreamed up countless Mattel doll-inspired looks that didn’t make it to the pink carpets when the press tour was cut short by the writers and actors strikes.
“This book is the culmination of tens of thousands of hours of work by some of the most talented and creative visionaries and designers on Earth,” Mukamal says in a statement. “Margot and I felt compelled to share this with the world. We hope you love it as much as we do.”
Robbie and Mukamal worked closely with Chanel, Donatella Versace, Balmain’s Olivier Rousteing, former Moschino creative director Jeremy Scott and many more luxury designers to recreate Barbie’s vintage looks with high-fashion flair.
Pulling inspiration from archive dolls, they aced the assignment indeed. From a black-and-white striped Hervé Legér bandage dress with white cat-eye sunglasses (a spitting image of the original 1959 Barbie) worn in Sydney and “Day to Night” 1985 Barbie-inspired looks by Versace in Seoul, to the pink polka dot Valentino mini dress (inspired by a 2015 “Pink & Fabulous” Barbie) and the sparkling Schiaparelli tulle-hemmed black gown from the movie’s LA premiere, the Barbie press tour looks helped fuel Barbiecore pink’s global fashion takeover.
Rizzoli’s forthcoming book is available for pre-order at Amazon, Barnes & Noble, Bookshop and other brick-and-mortar and online booksellers.
‘Barbie: The World Tour’ (Rizzoli)
Directed by Greta Gerwig, Barbie stars Robbie as the iconic Mattel doll and Ryan Gosling as Ken as they step out of Barbie Land and into the real world.
It also features Kate McKinnon, Issa Rae, Simu Liu, Kingsley Ben-Adir, Ncuti Gatwa, Alexandra Shipp, Emma Mackey, Hari Nef, Dua Lipa, Ritu Arya, Michael Cera and Emerald Fennell as Mattel dolls in the flesh and America Ferrera, Ariana Greenblatt and Will Ferrell as humans, with Helen Mirren serving as narrator.
The fashion world embraced Barbiecore before the movie’s July 2023 premiere, with designers including Valentino creating bold pink looks for its Fall/Winter 2022 Pink PP collection.
During the Barbie press tour in Los Angeles, Sydney, Seoul, Mexico City and London, Gerwig and stars sported their best beyond-Barbie Land looks on the pink carpet.
On set, Robbie enacted a weekly “pink day,” where she would collect fines (which were donated to charity) from those who failed to wear something in the film’s signature color.
