“The campaign was about embracing a fun idea,” said Sweeney in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”

Novig launched nationwide last month under a federally regulated framework. The platform has a 21+ age requirement and combines the mechanics of modern financial exchanges with a sports-first experience.

In the ad, Sweeney also clarifies that there’s “no betting on wars or deaths and no politics,” such as other popular prediction markets like Polymarket and others. “Just you, your takes and sports,” she says (while posing nude with a soccer ball).

The Novig ad is the latest steamy promotional that Sweeney has starred in; she’s posted several risqué videos for her lingerie brand Syrn that she launched early this year.

She also starred in a jeans ad for American Eagle that many people found controversial online due to its play on “good genes.”

Sweeney will next star in The Housemaid’s Secret, the sequel to her hit adaptation of “The Housemaid” novel last year.

Just like her rom-com “Anyone but You,” Sweeney turned the indie movie into a surprise box-office smash that grossed $400 million. Next up, she’s also got Netflix’s “Gundam” movie on her slate, along with StudioCanal’s “The Custom of the Country.”

Watch the full Novig ad below.