On August 12, 2024, three days after Rachel Zegler hit the stage at Disney’s D23 fan event to introduce the first official trailer of Snow White, she thanked supporters in an X post for driving the teaser to 120 million views in 24 hours.

One minute later, she added in the same thread: “Always remember, free Palestine.”

That addendum, which amassed 8.8 million views, nearly 4 times the number for the initial post, quickly made the rounds.

Many in the studio expressed shock that the Snow White star, young, inexperienced actor of Colombian descent, would commingle the promotion of its $270 million tentpole with controversial political statement.

A Disney executive raised the studio’s concerns with Zegler’s team, while the film’s producer Marc Platt flew to New York to speak directly with her.

But the actress, whose relationship with the studio began to unravel in 2022 during a contentious “West Side Story” awards season campaign and continued as she trashed the beloved original “Snow White,” stood her ground, and the post remained.

Behind the scenes, death threats toward Zegler’s co-star Gal Gadot, who is Israeli, spiked, and Disney had to pay for additional security for Gadot, who is the mother of four.

Three months later, after the presidential election, Zegler posted “Fuck Donald Trump” and “May Trump supporters … never know peace” on Instagram.

Disney had had enough, given that the star was signaling to half the potential audience of an already troubled film plagued by costly reshoots to stay home.

Zegler was forced to work with a social media guru, paid for by Disney, to vet any posts before the film’s March 21 bow.

Now that the film’s dismal opening weekend — $87 million worldwide — Burbank brass is evaluating what went wrong.

To put “Snow White’s” global box office into perspective, it’s about $34 million less than Warner’s Joker: Folie a Deux, but with a bigger budget by $70 million.