‘One Battle After Another’ Brought DiCaprio to TikTok
The A-lister supported Warner campaign for PTA by appearing in viral clips featuring trending audio and co-stars Chase Infiniti, Benicio del Toro, Teyana Taylor and Regina Hall.
It’s a surprise that the Oscar winning actor — one of Hollywood’s biggest stars who prefers privacy over press and grants only select interviews while in a release cycle — signed off on a press tour that matched the current cultural moment.DiCaprio did a handful of TikToks, sat for a podcast interview on Travis and Jason Kelce’s New Heights and appeared on The Tonight Show Starring Jimmy Fallon.
It’s not Timothee Chalamet dropping by College Game Day to promote A Complete Unknown-level, but close.
DiCaprio and pals made their way to Fortnite, posing inside Regal Union Square for a TikTok with trending audio, B.o.B.’s “Out of My Mind” featuring Nicki Minaj (“What’s your name? B.o.B.? So, they calling you Bob?” as a nod to his character’s name).
He got chased by co-star Chase Infiniti through a theater as she begged him and PTA to record TikToks, and teamed with del Toro to shill for Fandango (“Yeah, sensei, where do we get our tickets?” DiCaprio asks del Toro).
These are scenes not seen until this film came along. DiCaprio is Team Conrad, ccording to Infiniti who brought her A-list co-star into The Summer I Turned Pretty discourse during London junket.
The reason it made sense to pull DiCaprio, del Toro, Infiniti, Regina Hall and Teyana Taylor into the creative digital strategy was because of the film itself.
Inspired by Thomas Pynchon’s novel, Vineland, One Battle After Another explores the lasting repercussions of the actions of two former revolutionaries, Bob (DiCaprio) and Perfidia (Taylor), when their teenage daughter, Willa (Infiniti), is hunted by a former adversary, Col. Steven Lockjaw (Sean Penn), a white supremacist looking to cover-up any evidence of his past misdeeds. With Perfidia having vanished 16 years earlier, a burnt-out and paranoid Bob sets out to rescue his daughter with the help of revolutionaries, Sensei Sergio (del Toro) and Deandra (Regina Hall), who have their own battles to fight.
“Every campaign must be bespoke, and you have to quickly shift based on what the audience is telling you,” Warner co-head of global motion picture marketing Dana Nussbaum said. “The audience moves really fast, and you have to be moving at the same pace.”
By Friday, it’s reached $66.4 million and is expected to climb as strong word-of-mouth (and critical praise) keeps it at the top spots. It’s already becoming PTA’s highest opening of all time, and the first one of his that woud cross the $100 million mark.
See the One Battle After Another viral moments below.
