Netflix: Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’

Netflix Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’

Streaming subscriptions soared by 50 percent to 31 million, finds media regulator Ofcom.

Netflix has reached more subscribers in Great Britain than pay TV, driven by the coronavirus pandemic and the success of Bridgerton, according to U.K. media regulator Ofcom.

“U.K. adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content,” it said in its according annual study of the nation’s media habits. U.K. streaming subscriptions soared by 50 percent to 31 million during the pandemic, up from 20 million in 2019.

“With people across the U.K. under some form of lockdown restrictions for most of last year, more than 2,000 hours of it were spent watching TV and online video content,” it said in its “Media Nations 2021” report. “That’s a daily average of five hours and 40 minutes, 47 minutes more than in 2019.”