The company announced it is no longer moving forward with “Sightline at AMC,” a ticket pricing initiative based on seat location within the auditorium. The proposed system, which was announced in February, involved customers paying a few extra dollars for prime middle seats with an unobstructed view and saving a few bucks to sit in the front row.

The initial announcement wasn’t embraced on social media, with “Lord of the Rings” star Elijah Wood among its vocal detractors. “The movie theater is and always has been a sacred democratic space for all,” he wrote on Twitter at the time. “This new initiative by AMC Theatres would essentially penalize people for lower income and reward for higher income.”

“To ensure AMC’s ticket prices remain competitive, the Sightline at AMC pilot program will come to an end at participating locations in the coming weeks, and the initiative will not roll out nationwide,” according to a press release.

But that doesn’t mean the experimentation to get audiences back into theaters and reinvigorate sales is coming to an end. By the end of 2023, AMC says it will begin testing a new seating concept, this time focused solely on the front row.