Marlboro Man: Iconic Ad Man, Bob Norris, Dies at 90

Robert “Bob” Norris, who played the iconic Marlboro Man  for more than a decade in the 1960s, has died at his Colorado ranch at 90.

According to multiple sources, Norris was never a smoker.

Norris landed the high-profile ad campaign for the Philip Morris cigarette brand by happenstance, as his son, Bobby Norris, told the local CBS affiliate, KKTV.

He said advertising executives sought out his father after spotting him in a newspaper photo alongside a famous friend of his with connections in Hollywood, John Wayne.