Magic Mike Live: Channing Tatum’s Show–Global Expansion

April 20, 2026 by

‘Magic Mike Live’ Show Sets $45 Million Capital Raise

Channing Tatum’s experiential business Free Association Live has pulled off  significant capital raise to fund the global expansion of Magic Mike Live, a theatrical revue of skilled and sexy male dancers adapted from Tatum’s film franchise Magic Mike.
FA Live, co-founded by Tatum, Peter Kiernan, Reid Carolin, and Vincent Marini, has raised $45 million in debt and equity financing to mount more “Magic Mike” shows around the world. The experience has already staged sold-out runs in London and Las Vegas, with New York and Australia up next. A multi-year tour across Asia and Europe is also in the works.

“Our incredibly successful and beloved London and Las Vegas experiences have made it clear that ‘Magic Mike Live’ has tapped into something powerful,” said Kiernan, CEO of FA Live.  “This investment comes at a pivotal moment for the company — it enables us not only to expand the IP globally, but also to think more ambitiously about how we leverage our track record and infrastructure in live entertainment to develop new IP, new formats, and bold new ways of engaging audiences worldwide.”

Since its debut in 2017, the live show has entertained over 2 million guests from 70+ countries with over 6,000 performances across engagements in Miami, Dallas and Berlin. Earlier this year, Tatum appeared on “Today’ to announce the NYC residency, which counts strong pre-sales for its October debut. Tatum has also personally invested in this latest raise for FA Live, which operates independently from his film and TV production company. FA Live also counts COO Kosha Shah Eisenberg and chief brand officer Cody Carolin.

East West Bank managing director Todd Steiner said the institution was “excited to partner with FA Live as they expand. As the largest independent bank headquartered in Southern California, East West Bank brings decades of experience in developing financing strategies tailored to the unique creative and operational complexities of the entertainment industry.

Next in development is a collaboration with Lionsgate on a live show inspired by the “Step Up” film franchise, set to debut in 2027.

Important Stats: Franchise Showing Typical Hollywood (IL)Logic

Magic Mike was released on June 29, 2012, and generated a huge profit of $167.2 million against a budget of $7 million.

Magic Mike XXL was released on June 25, 2015, and generated a gross of $117.8 million against a budget that doubled to $14 million.

Magic Mike Last Dance was released 8 years later, on Feb 10, 2023, and flopped at the box office, with a gross of only $57.1 against a budget that ballooned to $45 million.

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