The trio of best friends in Universal’s Good Boys are appealing to teens and adults. They are also leading the domestic box office, exceeding expectations by earning $21 million on opening weekend.
Screening at 3,204 theaters, the comedy is a much-needed win for original comedies, a genre that’s been struggling at the box office as of late. The Seth Rogen and Evan Goldberg-produced movie is the first R-rated funny film to open in first place in three years (since 2016’s “The Boss”), as well as the biggest opening for an original comedy this year.
“The bottom line is the film is absolutely hysterical,” said Jim Orr, Universal’s president of domestic distribution. “Gene Stupnitsky and Lee Eisenberg knocked it out of the park. And Rogen and Goldberg are a brand and really own this space with a very difficult genre.”
Expect The Bean Bag Boys, the self-appointed nickname for the movie’s trio, to (inevitably) appear in a sequel–and perhaps enter into pop culture lore with some witty lines, profane lino, and visual gags.