Movie Stars: Highest Paid Actors–Public Clout? Commercial Appeal

The Highest Paid Actors May Not Have Most Public Clout

Dwayne “The Rock” Johnson, Will Smith, Jennifer Aniston and Julia Roberts are the most marketable stars among the highest-paid Hollywood actors of the year, according to Morning Consult survey.

The survey, conducted November 7-11 among over 2,000 adults, asked Americans whether they would watch films and TV shows if major celebrities starred in them.

Key highlights:

Dwayne (“The Rock”) Johnson, Will Smith, Jennifer Aniston and Julia Roberts are among highest-paid actors with biggest public clout:

More Americans said they’d watch films if one of the four starred in them, compared to others on Forbes’ list of the most lucrative actors and actresses based off their 2017 revenue.

Julia Roberts:

Julia Roberts in Amazon series, “Homecoming.”

Julia Roberts is one of the year’s most underpaid actresses compared to her public clout:

Roberts, who recently took her first major network role in this year’s “Homecoming” on Amazon.com Inc.’s Prime Video, earned $13 million, putting her in seventh place among the highest-paid actresses, but in fourth place when it comes to her ability to bring in an audience.

A majority (54 percent) of the public said Roberts starring in a film or TV show would make them more likely to tune in, while 42 percent said her casting wouldn’t make a difference or they’d be less likely to watch.

 

About Morning Consult

Morning Consult is a leading technology company revolutionizing ways to collect, organize, and share survey research data to transform how leaders in business and government make key decisions. With offices in New York, Washington D.C., and Chicago, Morning Consult provides rapid and rigorously tested research, news, and brand-tracking technology for over 150 of the world’s biggest companies and industry associations. Morning Consult conducts regular surveys for major media organizations including POLITICO, Bloomberg, The New York Times, AdAge, and Vox. For more on Morning Consult, visit morningconsult.com.