Each year, the Swiss watchmaker reimagines the space to capture its annual theme, and in 2025, that theme is rewilding, the restoration of the natural world.

This stems from Rolex’s conservation efforts supported by the brand’s Perpetual Planet Initiative, which partners with non-profit Tompkins Conservation and offspring organizations Rewilding Chile and Rewilding Argentina to regenerate and sustain ecological communities.

 

To execute the vision, Rolex’s design team used layers of airy tulle, sheer curtains and diffused lighting to depict landscapes devoid of fences. Silhouettes of native species can be seen returning to the wilderness as nature restores their habitat. The furniture’s earthy hues and textures top off the lounge’s serene ambience.

Within the past 10 years, Rolex’s commitment to the global film industry has become evident. In 2017, the watchmaker became the exclusive watch of the Academy, and the sponsor of the Oscars. In 2018, Rolex was named the exclusive sponsor of the Governors Awards, and in 2021, a founding supporter and official watch of the Academy Museum of Motion Pictures in L.A.