Sep 26, 2010–Mature moviegoers powered the weekend’s domestic box office, with 20th Century Fox’s “Wall Street: Money Never Sleeps” claiming the top spot with an estimated $19 million from 3,565 locations.
Fox reps credited the film’s draw among auds aged over 30, with 65%, as the driving force behind the picture’s debut perf.
“Wall Street 2” easily cleared the weekend’s high-profile family 3D offering “Legend of the Guardians: The Owls of Ga’hoole,” from Warner Bros., which posted an estimated $16.3 million at 3,575 locations, of which 2,479 were 3D-equipped. Imax reported $1.7 million of the animated weekend take on 193 runs.
Disney’s wide release, the comedy “You Again,” which targeted an overwhelming older female audiences (75%), fell in line with studio expectations, estimating $8.3 million at 2,548 locations.
The frame’s holdover crop also appealed primarily to adult tastes, as Warner’s R-rated cop thriller “The Town,” directed by and starring Ben Affleck, dropped just 33% in its second outing for a weekend estimate of $16 million.
The romantic youth comedy “Easy A” continued to play well for Sony with moviegoers aged 18 and over. The well-received film fell a mere 40% in its sophomore session, earning an estimated $10.7 million.
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