Unplanned, the R-rated, anti-abortion drama that faith-based distributor Pure Flix is releasing, is overperforming in its launch.
The film earned $3 million from 1,059 theaters on Friday for a projected $6 million weekend.
The second-best opening for Pure Flix behind God’s Not Dead 2 ($7.6 million), Unplanned tells the true story of Abby Johnson, who defected from Planned Parenthood to become a pro-life activist.
The movie was partially financed by Michael Lindell, the multimillionaire founder of My Pillow, who is a born-again Christian and outspoken supporter of President Donald Trump.
The $6 million film is played best in conservative-leaning states in the Midwest and South, where nine of the top 10 grossing theaters were.
