Rita Moreno: Just A Girl Who Decided To Go For It–Theatrical Release

Rita Moreno Documentary Lands at Roadside Attractions



Rita Moreno: Just a Girl Who Decided to Go For It
Courtesy of Sundance Film Festival

‘Rita Moreno: Just a Girl Who Decided to Go for It’

Roadside Attractions has picked up the North American rights to Rita Moreno: Just A Girl Who Decided To Go For It, a documentary about the trailblazer in Latina representation after a world premiere at Sundance.

A theatrical release on June 18 is planned for the documentary produced for PBS’ American Masters series. Mariem Pérez Riera’s film about Moreno and her seven-decade career onstage and -screen illustrates the mountains she climbed in American entertainment and the obstacles she faced getting to the top.

“Stars like Rita are few and far between, her showbiz story and personal remembrances resonate for a large, diverse audience, and the heights she continues to achieve are a true crowd-pleasing uplift after the year we’ve all had,” Roadside co-presidents Howard Cohen and Eric d’Arbeloff said in a statement.

Despite becoming the first Latina actress to win an Oscar Award, for her role as Anita in West Side Story in 1961, the studios continued to offer Moreno lesser roles as stereotypical ethnic minorities, ignoring her proven talent.

Roadside’s deal for the documentary about Moreno’s life and career excludes the TV license to PBS’ American Masters, which will present the exclusive U.S. broadcast premiere of the film after the theatrical release.

The distribution deal was negotiated by Matt Burke and Josh Braun of Submarine on behalf of the filmmakers, with Roadside’s Cohen and Angel An.