Oscar winner Kevin Costner’s pricey Western Horizon: An American Saga is being left in the dust
The outlook for Kevin Costner’s $100 million Western, Horizon: An American Saga–Chapter One is bleak. The film earned an estimated $4 million on Friday for a projected opening of $11 million.
Horizon is the biggest curiosity factor of the weekend, considering Costner left behind lucrative gig on Taylor Sheridan’s hit show Yellowstone and put his own money to make his decades-long passion project a reality with four, period Western movies.
Warners agreed to distribute and market the movie for a fee in the U.S. Costner — who has tirelessly promoted the movie — invested $38 million of his own money, while two mystery investors also ponied up equity.
The rest of the budget came from selling off foreign rights with the help of sales outfit K5 International.
It was a bad idea for the Western to world premiere at the 2024 Cannes Film Fest, in May, as it was greeted with negative response and bad reviews–globally.
Horizon: An American Saga: Chapter Two opens in short order, on August 16, in one of the more unusual distribution schemes in Hollywood history.
Costner also put up most of the marketing money for Horizon.
