Homicidal (1961): Directed by William Castle

Homicidal (1961)

In “Homicidal,” the brutal stabbing murder of a justice-of-the-peace sparks an investigation of the dark family secrets in a sleepy small town. William Castle promoted the film with a “Fright Break,” a 45-second timer during the film’s climax as the heroine approached a house harboring the sadistic killer. The voiceover advised the audience of the time remaining in which they could leave the theatre and receive a full refund if they were too frightened to see the rest of the film. To ensure filmgoers did not opt for the refund, Castle instituted the “Coward’s Corner.” Patrons were expected to follow yellow footsteps up the theater aisle, bathed in a yellow light and sit in a yellow cardboard booth in the theater lobby. Theaters had a  nurse offering a blood-pressure test, a recording blaring “Watch the chicken! Watch him shiver in Coward’s Corner,” and required walkouts to sign a yellow “Coward’s Certificate” card stating, “I am a bona fide coward.” Needless to say, very few filmgoers opted out of the screening. Homicidal has a running time of approximately 87 minutes and is not rated.