Hollywood Scandals: Chris Noth Accused of Sexual Assault by Two Women–Peloton Removes Noth ADs from Social Media Accounts

Chris Noth Accused of Sexual Assault by Two Women

Triggered by the recent Sex and the City reboot, And Just Like That, the women allege two incidents of misconduct they say took place more than a decade apart.


It was the revival of the iconic TV series that had made him such an iconic character that was triggering for the two women.

Zoe, now 40, and Lily, now 31, both allege they were sexually assaulted by actor Chris Noth.

The two women approached Hollywood Reporter separately, months apart, and they do not know each other. They said promotions and press reports of HBO Max’s Sex and the City sequel series And Just Like That, in which Noth reprises his role as Mr. Big, stirred painful memories of incidents they say occurred in Los Angeles in 2004 and in New York in 2015, respectively.

To protect their privacy, both women requested to use pseudonyms.

The ad mocking Mr. Big’s demise on HBO’s ‘Sex and the City’ sequel series has been take down from Peloton’s social media accounts.

Peloton removed a viral ad staring Noth from its social media accounts on Thursday.

The stationary bicycle manufacturer took down the commercial from its official Twitter and Instagram handles. The ad was also removed from its YouTube channel.

The response ad made headlines worldwide earlier this week for mocking the demise of Noth’s character Mr. Big on HBO’s And Just Like That, a sequel series to Sex and the City.

The move follows a report on Thursday that details sexual assault allegations made against the actor by two women. The attacks allegedly occurred in Los Angeles in 2004 and in New York in 2015. The two women who came forward, who used pseudonyms in the story to protect their privacy, say they were triggered by the recent revival of the iconic series.

Noth has denied the claims, calling them “categorically false.” He said, “These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual.”

Actor Ryan Reynolds, who offers voiceover in the ad, and his Maximum Effort marketing company produced the spot, which features Noth and the fitness company’s instructor Jess King.