Enchanted: Disney’s Romantic Comedy Enchants Audiences

November 24, 2007–Disney’s innovative romantic comedy “Enchanted” casted a spell over Thanksgiving audience, grossing $14.8 million from 3,632 theaters. The PG-rated family comedy which centers on an animated princess who is thrust into the live action world, made $8 million on Wednesday and another $6.8 million on Thursday, Thanksgiving day.

According to Rentrak, “Enchanted’s” $8 million ranks as the third best Wednesday opener in November behind Warner’s 2003 “The Matrix Revolutions” ($24.3 million) and 1999’s “Pokemon: The First Movie” ($10.1 million).

“Enchanted’s” first day gross also marks a high for Disney live action fare bowing on a Wednesday in November. Picture’s opening day ranks behind the $9.57 million that “Toy Story 2” generated on its Wednesday before Thanksgiving when it expanded from an exclusive run at L.A.’s El Capitan to theaters nationwide.

“Enchanted” is currently tracking ahead of the competition and should hold the top spot at the box office throughout the weekend.

Coming in second behind “Enchanted” over the Wednesday-Thursday frame was the Sony-Screen Gems ensemble pic “This Christmas” which grossed a cheery $8.4 million from 1,802 engagements.

Fox’s R-rated opener “Hitman,” based on the popular videogame franchise, followed close behind in third, collecting $8 million from 2,401 theaters.

Last weekend’s No. 1 film at the box office, Paramount-Shangri-La’s “Beowulf” made $7.1 million from 3,218 theaters for fourth place bringing its first week to $40.1 million.

Warner “Fred Claus” drummed up $4.4 million over the last two days from 3,603 hardtops for a two week cume of $42.3 million.

“Bee Movie” hit the $100 million mark Thanksgiving night. Since Wednesday, the Jerry Seinfeld topliner has grossed $4 million from 3,507 locales.

Among other frosh titles, the MGM distributed Weinstein Co.-Dimension pic “The Mist” grossed $3.95 million in its first two days from 2,423 theaters while Warner “August Rush,” tuned up $3.9 million from 2,280 playdates.

Universal-Imagine’s “American Gangster” grossed $3.5 million since Wednesday off 2,816 raising its three-week domestic coin to $107 million.

Fox Walden’s “Mr. Magorium’s Wonder Emporium” was the least popular among family titles over the holiday, grossing $2.96 million from 3,167 toy stores for a week’s cume of $14.3 million.

The Coen Brothers’ “No Country for Old Men” collected a two day B.O. bounty of $2.91 million from its wide expansion to 860 theaters, bringing its two week cume in excess of $8.6 million.

Todd Haynes’ Bob Dylan biopic “I’m Not There,” distributed by the Weinstein Co., collected $244,000 from 130 playdates. Picture’s two-day gross has already beat the opening weekend of Haynes’ last film, “Far From Heaven” which took in $211,000 from 291 sites during the second frame of November 2002. By Sunday, “I’m Not There” five-day take is expected to mark an opening record for Haynes.