Bridget Jones’s Baby is another case of diminishing returns. It has been 15 years since the heroine, Jones (Renée Zellweger), first captured audiences’ attention in Bridget Jones’s Diary with her romantic travails.
And it’s been 12 years since the first sequel, Bridget Jones: The Edge of Reason, caught moviegoers up with her on-again, off-again relationship with dashing Mr. Darcy (Colin Firth).
The romantic comedy is backed by Universal, Miramax, StudioCanal and Working Title, and cost $35 million to produce.
It’s faring better overseas, where it opened in first place in 24 territories and racked up $29.9 million, but moviegoers probably shouldn’t expect a part four.
Universal’s domestic distribution chief Nick Carpou thinks the film will fare well in the coming weeks as counter-programming. He noted that future films such as “The Magnificent Seven” and “Storks” don’t cater to the female consumers who support “Bridget Jones’s Baby.”
“We love these characters, we love the actors playing them, and we’re confident in how it will play out,” said Carpou.
