Director Maggie Gyllenhaal’s The Bride!, a feminist reimagining of “The Bride of Frankenstein,” has collapsed in its box office debut with $7.3 million from 3,304 North American theaters.

Since the Warner film cost $90 million to produce — a staggering price for the horror genre — and audience scores are downright bad, it’s the year’s first big bomb.

Ticket sales were drastically behind the studio’s projections of $16 million to $18 million, as well as rivals and independent tracking services, which offered a more conservative estimate of $10 million to $15 million. Reviews weren’t great (59% on Rotten Tomatoes), but the death knell for “The Bride!” looks to be the “C+” grade on CinemaScore exit polls. It doesn’t bode well for the word-of-mouth that’s needed for a long life in theaters. Making matters worse, “The Bride!” is struggling to show a pulse at the international box office with $6.3 million, bringing its global tally to a tragic $13.6 million.