Box Office 2025: Taylor Swift’s Concert Film Is Back in Theaters

Taylor Swift’s ‘Party of a Showgirl’ Continues Streak of Commercial Success

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Taylor Swift is about to boost attendance again with October’s “The Official Release Party of a Showgirl.”

The pop star’s most recent theatrical venture, 2023’s wildly successful Taylor Swift: The Eras Tour concert film, set box office benchmarks and provided a lifeline to multiplexes during the industry’s dual strikes.
It’s an 89-minute event — packed with a music video and behind- the-scenes footage and commentary — tied to her 12th studio album, “The Life of a Showgirl.” As with “The Eras Tour,” Swift says “dancing is optional but very much encouraged.
Based on strong presales, “Showgirl” is tracking a debut of $40 million.  Those returns are huge for a release that wasn’t on anyone’s radar until a few weeks ago.
Swift’s film is the latest boon to theaters, which have benefited from several unlikely saviors.

In September Sony-owned Crunchyroll’s anime adventure “Demon Slayer: Infinity Castle” ($70 million debut) and Warner Bros. sequel “The Conjuring: Last Rites” (a franchise-record $84 million debut) lifted the sluggish box office. Overall ticket sales for the month are even with September 2024, which is better than expected.

Other summer-season sleeper hits include Zach Cregger’s occult thriller “Weapons” ($263 million total), A24’s romantic drama “Materialists” ($103 million total) and “Final Destination: Bloodlines” (a series-best $313 million total).

In 2025, original ideas or untested IP, such as Ryan Coogler’s vampire thriller “Sinners” and video game adaptation “A Minecraft Movie,” have been thriving while major franchises and sequels, from Marvel to “Mission: Impossible – The Final Reckoning” to “M3GAN 2.0,” have nt been as reliable.

And while moviegoers have been embracing the unfamiliar, not everything new is breaking out. In March, Bong Joon Ho’s “Mickey 17” fizzled, while Universal’s “Him,” a sports thriller produced by Jordan Peele, and Sony’s “A Big Bold Beautiful Journey,” a sweeping romantic drama starring Margot Robbie and Colin Farrell, misfired. Disappointing grosses for “Him” and “A Big Bold Beautiful Journey” were no doubt influenced by terrible reviews.

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