Bibi Files, The: Gibney’s Explosive Documentary of Israel’s Premier Netanyahu–Distributed

‘Bibi Files’ to Self-Distribute: “A Lot of the Major Outlets Just Were Nervous”

The film has opted to get released in untraditional manner in the latest example of mainstream distributors avoiding risky nonfiction.

Benjamin Netanyahu

The decision comes after the film garnered distributors’ interest in international markets but not in the U.S., Gibney says. “It was clear that a lot of the major outlets just were nervous, radically nervous, I would say, about doing anything that was remotely controversial because it might offend some people even though it would interest many,” he says. “The environment’s different than it has been in the past so we wanted to go with a new mechanism that I think is a way of getting to audiences in a very innovative way, because the algorithms they employ are designed to try and find viewers and not to change the content.”

Gibney adds that that some outlets would also need a long lead time to handle a film like this one, but the filmmakers felt demand for the film was urgent, given the spotlight on Netanyahu during the ongoing Israel-Hamas war. Concurs the director, Bloom, “What I didn’t want to happen was for it to get caught in the cogs of a more traditional outlet who would say, ‘Okay we’re going to take your film but we can only release at the end of next year.’”

Bloom’s film details the long-running corruption case against Netanyahu, using both interrogation footage of Netanyahu, his wife Sara and son Yair as well as interviews with former Israel prime minister Ehud Olmert, former Netanyahu aide Nir Hefetz, previous head of Shin Bet Ami Ayalon and investigative journalist Raviv Drucker.

Netanyahu filed a lawsuit against the film and Drucker, attempting to block its release, before its premiere at the Toronto International Film Festival in September. An Israeli judge rejected the attempt and the screening took place as planned.

Before its streaming release, the film will complete a short Oscar-qualifying theatrical run, opening at the Laemmle theater in Santa Monica, CA on November 15.

It will also open day-and-date with the streaming release at the IFC Center in New York on Dec. 11. And the filmmakers say that they are still open to a larger U.S. distribution deal after the initial Jolt run.

In June, the filmmakers behind the Amazon labor organizing documentary Union announced self-distribution after similar lack of interest from major companies.

Jolt CEO Tara Hein-Phillips says she’s seen an uptick in interest in her platform — which carries films across all genres and bills itself as a place for projects “that mainstream media has overlooked” — as documentary filmmakers encounter an increasingly risk-averse environment. “When we first started doing Jolt, I feel like we were still in the shock phase of films not being purchased,” she says. “And then there was almost a despondency phase, and now we’re really heartened by filmmakers changing tone about it and thinking ‘Wait a moment, this is an opportunity.’”

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