‘The 355’ Struggling Amid Omicron Surge
The star-packed female spy actioner, The 355, is flailing in its box-office debut, grossing $1.7 million from 3,145 theaters on Friday for a projected opening in the $4 million range.
The movie’s poor showing comes as a surge in COVID-19 cases due to the highly infectious omicron variant further spooks older female moviegoers, the target demo for The 355.
Simon Kinberg directs the film, which stars Jessica Chastain, Penélope Cruz, Fan Bingbing, Diane Kruger and Lupita Nyong’o.
Poor reviews also aren’t helping, though audiences liked it more, giving the movie a B+ CinemaScore.
The 355, a passion project for Chastain, is from Universal and FilmNation and is the first Hollywood studio release of 2022.
Friday’s audience was led by females (52 percent), with 80 percent of ticket buyers over the age of 35, including 38 percent over 45, according to PostTrak.
The 355 is tipped to come in third for the weekend behind holdovers Spider-Man: No Way Home and Sing 2.
