Novocaine: Leads Slow Weekend With $8.7 Million Debut

‘Novocaine’ Leads Slow Weekend With $8.7 Million Debut

Jack Quaid as “Nate" in Novocaine from Paramount Pictures.
Marcos Cruz / PARAMOUNT PICTURES

Jack Quaid’s action-comedy “Novocaine” topped a slow weekend at the box office with $8.7 million.  It’s one of the worst debuts to still capture the No. 1 spot.

Despite five new releases, this weekend was among the year’s lowest grossing to date with $52 million across all films. Even the Super Bowl frame, known to leave multiplexes barren, was bigger with $54 million in February. The year’s sluggish first quarter is a blow to the badly bruised movie theater business, which is banking on 2025 to revive the business after COVID and Hollywood’s labor strikes. If that’s the case, there’s no time like the present. Year-to-date revenues are 5% behind 2024 and nearly 38% behind 2019, according to Comscore.

Novocaine opened behind projections of $10 million from 3,365 North American theaters. The film also stalled internationally with $1.8 million from 19 markets, though that represents just 25% of its overseas footprint. There’s good news, though — “Novocaine” didn’t cost all that much and audiences mostly liked it. Paramount spent a modest $18 million before marketing, so there’s not too high a threshold for profitability.  “Novocaine” earned a “B” grade on CinemaScore and 81% average on Rotten Tomatoes. Quaid plays an introverted banker with the inability to feel pain, which he uses to his advantage after his dream girl is taken hostage in a heist.

Soderbergh’s sleek thriller Black Bag struggled to draw crowds despite rave reviews. The R-rated spy drama opened at No. 3 with $7.5 million from 2,705 cinemas. The film is aimed at older audiences, but Focus Features shelled out $50 million on the production. For “Black Bag” to be worth the investment, it’ll need to become a word-of-mouth hit.
International moviegoers did not help: “Black Bag” fizzled with $4.2 million from 37 overseas markets for a global tally of $11.7 million. In the film, Cate Blanchett and Michael Fassbender star as a married couple who work as intelligence agents. When the wife is suspected as a potential mole in the agency, her husband’s loyalty — to his marriage or country — is put to the test.
“The Day the Earth Blew Up: A Looney Tunes Movie” debuted in fifth place with $3 million from 2,827 locations, while Biblical drama “The Last Supper” was close behind at No. 6 with $2.8 million from 1,575 theaters. Both were backed by indie distributors; Ketchup Entertainment handled “The Day the Earth Blew Up” and Pinnacle Peak Pictures was behind “The Last Supper.”

“Mickey 17” slid to second place with $7.6 million from 3,807 venues, a huge 60% decline from opening weekend. So far, the dystopian sci-fi comedy from Bong Joon Ho and Robert Pattinson has generated $33.3 million domestically and roughly $90 million globally. “Mickey 17” cost $118 million to produce and requires around $275 million worldwide to get into the black during its run.

Disney’s Marvel sequel “Captain America: Brave New World” landed in fourth place with $5.2 million in its fifth weekend on the big screen. The superhero adventure, starring Anthony Mackie, earned $185 million domestically and $388.6 million worldwide, which is enough to rank as the biggest Hollywood release of the year but isn’t nearly enough to offset its massive $180 million price tag.

As “Captain America” nears the end of its theatrical run, the comic book tentpole is running out of steam as one of the lowest-grossing Marvel movies of all time — above the flat-out disasters of 2023’s “The Marvels” ($207 million) and 2011’s “The Incredible Hulk” ($264 million) but in the realm of disappointments like 2021’s “Eternals” ($402 million) and 2023’s “Ant Man and the Wasp: Quantumania” ($476 million). Marvel has two more movies, “Thunderbolts” on May 2 and “The Fantastic Four: First Steps” on July 25, on the calendar in 2025.

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