On May 22, the fourth installment of the Indiana Jones franchise, Indiana Jones and the Kingdom of the Crystal Skull, arrives on the big screen two decades after the third. Per Hollywood, the buzz is huge and the movie is expected to be one of summer's biggest blockbuster.
Both exec-producer George Lucas and director Spielberg are known for their resourceful ideas when it comes to making and promoting their pictures. The new Indy should benefit from prime TV spots on the Thursday before Memorial Day weekend that will feature car chases and Indiana Jones wielding his trademark bullwhip (you must have seen photos by now).
At 66, an older Harrison Ford back in the role of adventurer-archaeologist Indiana Jones.