Airing live coast-to-coast from 5-8 p.m. PT/8-11 p.m. ET Tuesday on NBC and streaming on Peacock, the Jerrod Carmichael-hosted 80th Annual Globes drew 1.1 rating and 6.3 million viewers, down 26% and 9%, respectively, from the last Globes telecast.
Per NBC, the Globes were the “most social special event across all of television season-to-date (linear and streaming), both in social engagements and social video views.”
Golden Globe Awards content across E! News and NBC Digital platforms garnered nearly 11 million digital page views.
In March 2021, the last time the Globes aired on NBC, the Tiny Fey and Amy Poehler-hosted 78th Golden Globes drew a mere 6.9 million viewers and a 1.5 rating among adults 18-49.
This is according to time zone adjusted numbers for the Sunday show, which was a bicoastal and virtual affair amid the pandemic.
The Globes’ last pre-pandemic ceremony, in January 2020, drew 18.3 million viewers!
The Globes lost NBC as broadcast partner for the 79th show in 2022, following a Los Angeles Times report that detailed new allegations of questionable financial and ethical practices inside the small, insular organization, as well as paltry record of diversity and representation (including an entire lack of Black members).
The HFPA held the 2022 Golden Globes as private ceremony at the Beverly Hilton, without any nominees in attendance.
NBC announced then set one-year Golden Globes broadcast deal with the organization and Globes producer Dick Clark Productions, which allows the HFPA and DCP to explore new opportunities for domestic and global distribution across a variety of platforms in the future.
The 2023 show received its Tuesday placement due to NFL football that Sunday and the NCAA National Championship Game taking place that Monday, per NBC.
The Critics Choice Awards (CCA) had already staked out the following Sunday, January 15, for its event.
During Tuesday’s Globes, held again at the Beverly Hilton, saw ABC’s “Abbott Elementary” and HBO’s “House of the Dragon” and “The White Lotus” emerge with the top TV honors, while Universal’s “The Fabelmans” and Searchlight’s “The Banshees of Inisherin” were the leading victors in film categories.
Globes winner and six-time nominee Eddie Murphy received the 2023 Cecil B. DeMille Award, while five-time Golden Globe winner and 16-time nominee Ryan Murphy was given the Carol Burnett Award.
The Globes are not the only awards show taking ratings hit recently, with most having been on steady decline since before the pandemic.
