Oscar Show 1958: No Commercials, Lots of Glamour

Producer Jerry Wald, whose picture Peyton Place received many nominations, including Best Picture, was in charge of the show.

He said he was guided by one principle, glamour: “We wanted to recapture some of the lost glamour of Hollywood, and from the reaction we have received, we succeeded completely.”

The industry itself sponsored the show, so there were no commercial interruptions.

Another new practice, the presenters had the envelopes with them, which eliminated the time-wasting question, “May I have the envelope please?”