Oscar Impact: Star Is Born–Sale of Lady Gaga’s Song Shallow

At the Oscars, the conversation on social media peaked with Lady Gaga and Bradley Cooper’s performance of “Shallow” from the Oscar nominated movie, A Star Is Born, which generated 69,000 Twitter interactions.

The performance helped generate a sale of about 56,000 downloads from Oscars Sunday to the day after, according to Nielsen Music.

That’s more than the sales of the other four Best Original Song nominees combined.