Oscar Impact: Hamlet

Even when the Oscar Award doesn't turn the winning movies into blockbusters, it still has some effect. A case in point is Laurence's Olivier's Shakespearean adaptation of “Hamlet.” A success d'estime, “Hamlet” (1948) was initially intended for select audiences in the arthouse circuit in big cities like New York and Los Angeles.

However, when “Hamlet” became the surprise Best Picture Oscar winner, it became a bigger draw, with stronger commercial appeal, particularly for audiences who would not have seen the movie otherwise.