Oscar Impact: Capra, Frank

“Salary increase didn't whet my appetite, but world fame–wow!” That was director Frank Capra's reaction upon receiving the Best Director Oscar for “It Happened One Night,” which swept most of the awards in 1934.

The Oscar catapults the winners into the global media spotlight, resulting in an extensive coverage of their lives both on screen and off. For some artists, this effect is more important than the pecuniary benefits. As Capra observes in his memoirs “Those who grabbed off the little statuettes didn't give a hang how they got them. They just knew an Oscar tripled their salaries and zoomed them to world fame.”