Oscar Impact: Apartment, The

The Oscar award's potential pecuniary effect became more apparent in the 1960s and 1970s. Billy Wilder' “The Apartment” was the only Oscar-winner in the entire decade to have grossed less than $10 million; the average gross of the other winners was $21 million.

Was it the modest scale of the production The fact that it was shot in black-and-white “The Apratment” was the last b/w film to win the Best Picture Oscar until Spielberg's “Schindler List,” in 1993.