Oscar 2019: Oscar Show Garnered Less Social Media Attention than The Grammys

The Grammys show garnered the most attention on social media, according to Nielsen, which has finished calculating its Social Content Ratings for the just-ended awards season.

Nielsen monitored social activity for every awards show that aired between Aug. 1, 2018, and Feb. 24, 2019.

The 61st Annual Grammy Awards, which aired Feb. 10 on CBS, was easily the kudocast with the most social interactions (such as likes, comments, shares, retweets)–26.2 million.

The Oscars, two weeks later on Feb 24 on ABC, wasn’t even close, at 17.7 million interactions.

This year, six of the top ten “most-social” awards shows were music-oriented: Besides the Grammys, that included the 2018 MTV Video Music Awards, Premio Lo Nuestro 2019, the 2018 American Music Awards, the 19th Annual Latin Grammy Awards, and the Latin American Music Awards.