Oscar 2013: Digital Campaign for Franco

spring_breakers_6A24 has launched a digital campaign for James Franco in “Spring Breakers,” with a Twitter feed that contains critics’ praise under the tagline “Consider This Sh*t.”

A second tweet included the words “We weren’t joking. Consider this shit very seriously. James Franco for Best Supporting Actor” while an animated conversation on Reddit came to life on Wednesday, with fans guessing the realistic possibilities of the nomination.

Harmony Korine’s controversial film, which also stars Vanessa Hudgens and Selena Gomez, drew strong reactions this spring for its graphic mockery of MTV exploitation shows like “Jersey Shore,” but it was Franco’s performance as rapper/gangster Alien that garnered the most praise from critics.

“Spring Breakers,” which opened in March, is available for purchase or download online.

In the recent past, Oscar voters have nominated many dark horse contenders, including Robert Downey Jr. , “Tropic Thunder” (2008), Amy Adams, “Junebug” (2005), Adriana Barraza and Rinko Kikuchi in “Babel” (2006), John Hawkes in “Winter’s Bone” (2010) and Demian Bichir, “A Better Life” (2011).

spring_breakers_10Franco has been nominated before for his work on “127 Hours” as best actor but the key measure could be whether the Academy has forgiven the actor for his performance as Oscar host alongside Anne Hathaway. “I felt kind of trapped in that material,” he later explained to Playboy. “I felt, This is not my boat. I’m just a passenger, but I’m going down and there’s no way out.”

The actor has since gone on to lampoon his performance, giving Seth Rogen and Jonah Hill free rein to roast him at a recent Comedy Central event, and now appears to have gotten over the entire incident.

“It’s great to be recognized and it’s great to be recognized by your peers,” he said in a recent interview. “But the situation you get into when you’re an Oscar hopeful, it’s like running for office.”