Sex and the City: Will Men See It

May 30, 2008–New Line and Warner's bigscreen adaptation “Sex and the City” is expected to gross at least $20 million in its opening day, a sum usually reserved for male-driven event films or family fare.

Friday's projected gross marks the best opening day number ever for a romantic comedy. Fox's 2006 summer hit, “The Devil Wears Prada,” grossed $9.4 million on its opening Friday and $27.5 million for that weekend.

Paramount's holdover “Indiana Jones and the Kingdom of the Crystal Skull” was expected to have the advantage. But now, the race for the weekend crown could be much closer, with the possibility of a “Sex and the City” upset.

“Sex and the City,” rated R and playing on 3,285 screens, may be the exception. Women and their friends bought advance tickets for the film throughout this week, resulting in sold-out Friday shows in many top markets.

It's been four years since “Sex and the City” ended its run on HBO. Directed and written by Michael Patrick King, the feature film reunites the original cast.

Warners took over distribution of “Sex and the City” after Time Warner dismantled New Line as a standalone studio and made it a label within the Warner fold.