Quantum of Solace: Most Commercial Bond Ever

Nov 16, 2008–Sony and MGM¬ís 22nd James Bond adventure “Quantum of Solace” opened to $70.4 million this weekend. The all-time best opening ever for the Bond franchise, “Quantum” opened
approximately $23 million stronger than the previous top Bond debut in North America, 2002¬ís “Die Another Day,” which debuted with $47.1 million.

“Quantum of Solace” continues the storyline that began with “Casino Royale,” which relaunched the franchise with Daniel Craig in the lead role. “Casino Royale” opened to $40.8 million the weekend of November 17, 2006 so “Quantum” built on that opening by almost $30 million.

Worldwide to date, “Quantum of Solace” has earned more than $322 million since it began playing overseas on the weekend of October 31. The film has been a #1 smash success in each of the 73 territories where it has opened and in virtually every country, “Quantum” has outperformed “Casino Royale.”

The movie still has yet to open in such major territories as Japan, Australia and Spain.

Audience Demo

In North America, the opening weekend exits showed the audience was 54% male and 46% female. 58% was over 25 and 42% was under 25.
Going into the weekend, the studio was hoping to best the “Die Another Day” gross with the hope that we could potentially get into the high 50s. But hitting $70 million was truly off the grid.