Protagonist is handling worldwide sales on the critically lauded title and will continue sales at the ongoing American Film Market.

Pretty Red Dress, which world premiered at the London Film Fest, will receive its market premiere at AFM screening for world buyers on Nov. 2 at 11 a.m. at the AMC Broadway.

The film stars Natey Jones, singer Alexandra Burke, and new talent Temilola Olatunbosun in the story of a south London family and how their lives revolve around one red dress.

“Dionne is an exceptionally exciting filmmaker who has absolutely delivered on her much buzzed about potential in her stunning debut feature,” said Lina Marrone, acting head of sales at Protagonist Pictures. “Our friends at BFI Distribution are the perfect partners to bring this deeply personal yet widely resonant story to U.K. audiences.”

The deal was negotiated with the BFI’s acquisitions manager, Laura Dos Santos, with whom Protagonist also closed a U.K. deal on Mark Jenkin’s “Enys Men” earlier this year.

Julie Pearce, BFI head of distribution, said: “Supporting talented British filmmakers like Dionne on their first feature is one of the cornerstones of our acquisitions remit. We always work closely and collaboratively with our filmmakers and help guide them as they make their way into the film industry.”

Edwards was named a Screen Star of Tomorrow in 2019, having made shorts including 2016’s “We Love Moses,” and worked on TV projects including Netflix’s “Top Boy” and the BBC’s “Soon Gone: A Windrush Chronicle.”