Pop Culture: Beatles Streaming Huge Success

New Era in pop music: The Beatles streaming debut made strong impact during this holiday season.

After eschewing many channels of digital music for years, the Fab Four’s catalogue is now available for streaming on Spotify, Tidal and Apple Music.

Spotify has heavily promoted the acquisition, launching a special Snapchat filter and liberally tweeting the news.

Most Streamed Beatles Songs

According to data, the most-streamed Beatles tracks in the U.S. in their first two days of availability have been “Come Together,” “Hey Jude” and “Here Comes the Sun.”
The rest of the top 10 includes: “Let It Be,” “Twist and Shout,” “Blackbird,” “I Want to Hold Your Hand,” “In My Life,” “She Loves You” and “Help!”
These tracks demonstrate the diversity of John, Paul, George and Ringo’s sonic achievements, as the collected songs span the band’s whole career instead of being confined to one album.
Global Popularity

Globally, the breakdown is different. The most-streamed songs internationally are led by “Come Together,” “Let It Be” and “Hey Jude,” with the rest of the top 10 including “Love Me Do,” “Yesterday,” “Here Comes the Sun,” “Help!,” “All You Need Is Love,” “I Want to Hold Your Hand” and “Twist and Shout.”

Spotify’s data revealed that music by the Beatles has been added to more than 673,000 playlists in its first two days.  Moreover, 65% of those listening to the Beatles are under the age of 34, born well after the Beatles disbanded in 1970.