One Love Manchester: Grande’s Benefit Concert–Most Watched TV Program in UK

One Love Manchester was the most-watched program on British TV this year as millions of U.K. viewers tuned into the benefit concert which raised money for the victims of the terror attack at Ariana Grande’s May 22 concert.

BBC One aired the concert live, and at its peak drew nearly half the entire U.K. viewing audience, with 14.5 million viewers and a 49.3% share, according to ratings data from BARB. It averaged 10.9 million across the show, which ran for more than three hours in Sunday night primetime.

In addition to TV coverage, viewers in the U.K. and around the world could watch the concert on Facebook, Twitter and YouTube.

BBC Studios and the U.K. pubcaster’s music and events teams produced the TV coverage, which was syndicated to TV channels around the world, in 56 countries. To avoid “distracting from this important cause,” commercial broadcaster ITV moved its “Britain’s Got Talent” finale from Sunday eve to Saturday eve.

Grande was joined at the concert by Take That, Robbie Williams, Little Mix, Katy Perry, Justin Bieber, Liam Gallagher, and Coldplay, among others.