Jonas Brothers: The 3D Concert's Commercial Appeal

Feb 28, 2009–Disney’s “Jonas Brothers: The 3D Concert Experience” did well on Friday, grossing $4.8 million at 1,271 venues. Among concert pictures, that’s the second highest opening day ever, filing behind the $8.7 million racked up by last year’s “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour,” Disney's first 3D concert film.

“Hannah Montana” had a huge opening weekend of $31.1 million and a final figure of $65.3 million, the best ever for a concert feature.

The popularity of “Hannah Montana” coupled with the 3D format generated a new interest in rock-pop concert pics among the young demographics.  Prior to “Hannah,” concert films have had an uneven run at the box office.

Their peak was in the 1970s when “Woodstock,” the Rolling Stones’ “Gimmie Shelter” and the Band’s “The Last Waltz” were released.  Last year, two other concert works aimed at adults, were so-so at the box-office: “U2 3D” ($9.7 million) and the Rolling Stones’ “Shine a Light” ($5.5), which was deemed a disappointment, considering Scorsese was behind the helm.