“I’m the world’s greatest goddamn advertisement for the hottest new super drug that makes you effortlessly beautiful,” boasts a buff Kutcher, lounging on a yacht, in the trailer (below) unveiled Monday for Ryan Murphy and FX thriller debuting on Jan. 21.

There are side effects from The Beauty shot, however. Bella Hadid plays a botched supermodel, going on a vicious rampage after seeing her reflection in the bathroom mirror. The drug has other supermodels dying in gruesome ways, owing to an apparent sexually transmitted disease.

He also sends out a lethal enforcer called The Assassin, played by Anthony Ramos, to silence critics. “This is the closest to the fountain of youth anyone is ever going to get, which of course, comes with problems,” Ramos’ psychotic character says in the trailer.

Kutcher’s challenge while being pursued by FBI agents is finding an antidote to his fast-mutating product before it goes to market. “Fix the bug,” he exclaims before slapping a medical lab researcher across the face.

Created and written by Murphy and Matthew Hodgson, FX’s The Beauty is executive produced by Murphy, Hodgson, Peters, Ramos, Pope, Eric Kovtun, Scott Robertson, Nissa Diederich, Michael Uppendahl, Alexis Martin Woodall, Eric Gitter, Peter Schwerin and Jeremy Haun.