In what seems like a “If you can’t beat ’em, join ’em” spirit, Sundance officially partners with one of the biggest “pirate marketing” hubs, the Lift, and turns it into a hospitality and event space — but decidedly sans swag, organizers promise.
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In what seems like a “If you can’t beat ’em, join ’em” spirit, Sundance officially partners with one of the biggest “pirate marketing” hubs, the Lift, and turns it into a hospitality and event space — but decidedly sans swag, organizers promise.