Emanuel Levy
Cinema 24/7
Dec 5, 2022–Research in progress
New Hollywood Cinema
A broad label referring to the revival of Hollywood filmmaking since the mid-1970s
Elements that make up the New Hollywood
There’s more questioning of the status quo
Appropriation and transformation of cult enthusiasms by the new Hollywood
New generation of directors (movie brats)
New marketing strategies and techniques
The blockbuster since Jaws in 1975 as a high concept of distribution and exhibition
New media ownership and management styles
New technologies of sound and image reproduction; digitized F/X, Dolby Sound
New Audiences:
If cinema was survive, it needed to attract auds brought up on TV and pop music.
New auds identify with broader values of youth culture: non conformism, rebelliousness, sexual freedom, fashion consciousness, conspicuous consumption
Marketing, spending is a signpost by which the filmmakers measure the studio’s level of enthusiasm.
Blockbuster-Franchise Mentality
J. K. Rawlings has changed the business with Harry Potter
Before her, nobody thought of making and releasing one movie per year over a 7-year-period.
The challenge to build a solid franchise with clear identity and content.
The consolidation of exhibition:
The proliferation of multiple screens
Scope of release has increased from average of 400 for Jaws to 6000
Funding
There are so many different ways to put together movies financially
There are a lot more resources available for indies
TV Series taking over: Holocaust
The longer narrative forms on TV (beginning with Roots and Holocaust) enable actors to get into their characters and take hold of viewers imagination.
Independent Cinema
The indies have become an industry, much more competitive than it was in the 1990s. Many more films are made.
Stars
Directors and stars used to make many more movies in their careers.
Myrna Loy made over 100 pictures.
No Genres: Hybrids, Mixed, Mishmash
Kitsch, Amusement Park
Van Helsing, action adventure, comedy, fantasy, horror, thriller
All things to all moviegoers approach
Mummy (directed by Van Helsing Steven Sommers)
Tone of the Mummy all over the place
Executives:
Hollywood governed by people in constant fear of losing their positions, status and power.
New Hollywood Cinema: Definition, Attributes
Dec 5, 2022–Research in progress
New Hollywood Cinema
A broad label referring to the revival of Hollywood filmmaking since the mid-1970s
Elements that make up the New Hollywood
There’s more questioning of the status quo
Appropriation and transformation of cult enthusiasms by the new Hollywood
New generation of directors (movie brats)
New marketing strategies and techniques
The blockbuster since Jaws in 1975 as a high concept of distribution and exhibition
New media ownership and management styles
New technologies of sound and image reproduction; digitized F/X, Dolby Sound
New Audiences:
If cinema was survive, it needed to attract auds brought up on TV and pop music.
New auds identify with broader values of youth culture: non conformism, rebelliousness, sexual freedom, fashion consciousness, conspicuous consumption
New marketing strategies and techniques
Marketing, spending is a signpost by which the filmmakers measure the studio’s level of enthusiasm.
Blockbuster-Franchise Mentality
J. K. Rawlings has changed the business with Harry Potter
Before her, nobody thought of making and releasing one movie per year over a 7-year-period.
The challenge to build a solid franchise with clear identity and content.
The consolidation of exhibition:
The proliferation of multiple screens
Scope of release has increased from average of 400 for Jaws to 6000
Funding
There are so many different ways to put together movies financially
There are a lot more resources available for indies
TV Series taking over: Holocaust
The longer narrative forms on TV (beginning with Roots and Holocaust) enable actors to get into their characters and take hold of viewers imagination.
Independent Cinema
The indies have become an industry, much more competitive than it was in the 1990s. Many more films are made.
Stars
Directors and stars used to make many more movies in their careers.
Myrna Loy made over 100 pictures.
No Genres: Hybrids, Mixed, Mishmash
Kitsch, Amusement Park
Van Helsing, action adventure, comedy, fantasy, horror, thriller
All things to all moviegoers approach
Mummy (directed by Van Helsing Steven Sommers)
Tone of the Mummy all over the place
Executives:
Hollywood governed by people in constant fear of losing their positions, status and power.