Movie Stars: Commercial Appeal (Gable, Grant, Wayne, Eastwood)

Joan Mellen:

Male stars who have consciously and stridently demonstrated on screen what it means to be a man.

John Wayne was not a star who appealed mostly to women. He was a “men’s men,” intended for male audiences, like Clint Eastwood.

While Bogart, Cary Grant and Clark Gable were popular heroes for both male and female viewers.