Movie Audiences: Average Movie Ticket Price in 2018 is $9.16

The average first-quarter movie ticket price for North America jumped 3.6% from a year ago, rising from $8.84 to $9.16, according to the National Association of Theatre Owners (NATO).

The figure, released Monday by NATO, is down only two cents from the fourth-quarter average of $9.18, which was driven by the combination of premium prices for tentpole films (such as “Star Wars: The Last Jedi”) and awards contenders.

Overall business during the first quarter was down about 2.8% to $2.93 billion, according to comScore, as Disney-Marvel’s “Black Panther” generated 22% of the quarter’s revenues with $648 million.

Two holdovers released on December 20 performed well: Sony’s “Jumanji: Welcome to the Jungle” grossing $233 million during the quarter and Fox’s “The Greatest Showman” taking in $122.8 million.