Film Theory: Hegemony (Althusser)

In the 1970s, the conception of culture has changed, as a result of the writings of Althusser.

Culture began to be regarded as a form of hegemony.

Hegemony describes relations of domination, which are not visible as such.

Hegemony is not necessarily based on force or coercion, but on consent on the part of the dominated (the “subaltern”).

Culture is seen as a form of  “governmentality,” a means to produce conforming or docile citizens through the various systems of education and entertainment.

In this conception, culture as less of an expression of local communal life, and more of an apparatus within a large system of domination.

Hegemonic forces are never static or permanent, they constantly change by  being improvised and negotiated.

There could also be counter-hegemonic strategies that lead to change.