To understand critically the process that makes some directors (and not others) as star names
Directors, over the course of their careers, develop reputations, which are short or long-lasting, justifiable or not
Spielberg Vs. Soderbergh
Directors as Marketing Tools
The filmmaker, groomed, promoted and interviewed, has become a star in his own right.
A particular director can function as a type of brand name
The filmmaker as impresario or self-publicist
When did it start?
After WWII, when more directors were also writers and producers of their work
The image-managering of the director
The director as a factor in the viewer (consumer) choices?
Hitchcock attempted and succeeded directorial manipulation of criticism
Douglas Sirk “remotivated” the meaning of his work for critics
Orchestrating interviews with directors that oriented later readings of the work
Intersections (felicitous or not) between directors’ vision and critical developments in the field. (Klinger).
Directors: Auteurs (Indie Cinema):
Todd Solondz, Premiere, Oct 1988.
“One of the things you’ve got going for you now is that there’s more publicity for low-budget independent directors…Your name as a director is something that you can develop into a certain kind of value, so you can be less dependent on cast. When you buy a book, you look at the author.”
Directors: Auteurs; Directors as Stars; Directors as Marketing Tools (Indie Cinema)
Research in progress, Nov 1, 2022
To understand critically the process that makes some directors (and not others) as star names
Directors, over the course of their careers, develop reputations, which are short or long-lasting, justifiable or not
Spielberg Vs. Soderbergh
Directors as Marketing Tools
The filmmaker, groomed, promoted and interviewed, has become a star in his own right.
A particular director can function as a type of brand name
The filmmaker as impresario or self-publicist
When did it start?
After WWII, when more directors were also writers and producers of their work
The image-managering of the director
The director as a factor in the viewer (consumer) choices?
Hitchcock attempted and succeeded directorial manipulation of criticism
Douglas Sirk “remotivated” the meaning of his work for critics
Orchestrating interviews with directors that oriented later readings of the work
Intersections (felicitous or not) between directors’ vision and critical developments in the field. (Klinger).
Directors: Auteurs (Indie Cinema):
Todd Solondz, Premiere, Oct 1988.
“One of the things you’ve got going for you now is that there’s more publicity for low-budget independent directors…Your name as a director is something that you can develop into a certain kind of value, so you can be less dependent on cast. When you buy a book, you look at the author.”